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While traditional greeting cards remain a fairly popular choice for many people, there is no denying the massive impact that ecards such as the Blue Mountain card has brought to modern day greetings. It is actually quite remarkable how well the Blue Mountain card has managed to survive through the traditional greeting card phase to the modern day incarnation of the electronic greeting card. A lot of the well deserved reputation of these cards are due to the breathtaking designs and heartwarming messages that manage to capture the imagination of a broad range of different audiences regardless of age and background. Bearing more similarities than differences with the traditional greeting cards of yore, the Blue Mountain card nevertheless takes the greeting card paradigm several steps into the present. Without taking away from its considerable merits, it is a little bit surprising that the Blue Mountain card are as popular as they are today.