Turnkey affiliate program, a discussion.
You can look at your different campaigns and compare the results you get by using affiliate software. You will be able to see reports on your clicks, sales and conversions on whatever campaign you are running. You will be able to easily see which campaigns are generating sales and which ones are not if you use affiliate software to track it. Suppose you find out that your Adwords campaign in converting more visitors than your Overture campaign? The campaign that is doing the worst can then be worked on and improved. You can then check out your improvements by using your affiliate software to see if you were successful in your attempts to improve that particular campaign that was doing so bad.